Effective date: May 16, 2026 Last updated: May 16, 2026 Privacy contact: privacy@rmguniversalbrands.com Postal: 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404
This Privacy Policy explains how the RMG family of entities (the "RMG Operators", "we", "us", or "our") collect, use, disclose, and protect personal information across the RMG-operated websites and brands listed below. The controlling legal entity differs by brand — see the Entity Map immediately following.
| Brand / Site | Controlling entity | Postal |
|---|---|---|
| The Awareness Project USA (awarenessprojectusa.com) | RMG Universal Brands LLC | 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404 |
| RMG Universal (rmguniversal.com, rmguniversalbrands.com) | RMG Universal Brands LLC | 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404 |
| America First Music (america-first-music.com) — a division of RMG Music Group LLC | RMG Music Group LLC | 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404 |
| RMG Music Group (rmgmusicgroup.com) | RMG Music Group LLC | 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404 |
| Sextronica (sextronica.world) | Sextronica LLC (separate entity) | 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404 |
| Drink Sonicated (drinksonicated.com) | Sonicated LLC (separate entity) | 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404 |
| blu852, Lo Spettro, Sextronica After Dark, The Asoniq, Bonanza Entertainment | Allocation pending — addendum will be posted when each goes live | 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404 |
Each brand-specific site links to a version of this Policy stamped with that brand's controlling entity at the top. The substantive privacy obligations described below apply uniformly across all entities; the brand-specific addenda at the end of this Policy control where a brand's data flow differs from the universal description.
The covered Sites include (each a "Site", together the "Sites"): The Awareness Project USA (awarenessprojectusa.com), America First Music (america-first-music.com), Sextronica (sextronica.world), RMG Universal (rmguniversal.com, rmguniversalbrands.com), RMG Music Group (rmgmusicgroup.com), blu852 (blu852.com), Drink Sonicated (drinksonicated.com), Lo Spettro (lospettro.com), Sextronica After Dark (sextronicaafterdark.com), The Asoniq (theasoniq.com), and Bonanza Entertainment.
| Category | Examples | Source | Why we collect it |
|---|---|---|---|
| Identifiers | Name, email address, postal address, phone number, IP address, device identifiers | You provide it on a form, or your device sends it when you visit | Respond to inquiries, fulfill orders, deliver newsletters, secure the site against abuse |
| Commercial information | Products ordered, donation amount, transaction history | Stripe shares limited transaction metadata with us; we don't see card numbers | Process orders, refunds, customer support, tax records |
| Account credentials (Sextronica only) | Email + hashed password + 6-digit verification code (temporary) | You create them at sign-up | Authenticate you to your member account |
| Age affirmation (Sextronica, AFM giveaway) | A boolean "I am 18+" affirmation | You check the box | Age-gate adult content / sweepstakes eligibility |
| Inquiry content (APUSA, RMG support) | The message you write us | You type it | Reply to you |
| Server logs | IP address, browser type, pages visited, timestamps, referring URL | Automatically captured by Cloudflare | Detect abuse, debug, secure the network |
| Marketing preferences | Subscriber/unsubscriber status, opt-in timestamp + source URL | Your action | Honor your CAN-SPAM and TCPA preferences |
We do not intentionally collect special categories of personal data (health, biometric, genetic, religious, political, union membership, sexual orientation, or precise geolocation), and we do not knowingly collect information from anyone under 13. If you believe we have inadvertently collected information from a child under 13, write to privacy@rmguniversalbrands.com and we will delete it.
We process your information for these purposes, on the legal bases shown (GDPR Article 6 framing — same purposes apply across all jurisdictions):
| Purpose | Legal basis (EU/UK) | Practical example |
|---|---|---|
| Respond to your inquiry | Legitimate interest (Art. 6(1)(f)) | APUSA contact form reply |
| Fulfill an order | Contract (Art. 6(1)(b)) | AFM merch shipment |
| Process a donation | Contract / Legitimate interest | APUSA / RMG donate button |
| Authenticate Sextronica members | Contract | Login, password reset |
| Send transactional email (receipts, verification codes) | Contract / Legitimate interest | Sextronica verify code |
| Send marketing email (newsletter) | Consent (Art. 6(1)(a)) | RMG Weekly |
| Secure our infrastructure | Legitimate interest | Cloudflare WAF logs |
| Comply with legal obligation (tax, subpoena, etc.) | Legal obligation (Art. 6(1)(c)) | Stripe 1099-K records |
We do not use your information for automated decision-making with legal or similarly significant effects.
We share personal information only with the service providers ("processors") who help us run the Sites. We have a data-processing agreement (DPA) on file with each one.
| Processor | What they do for us | Where they're based |
|---|---|---|
| Stripe, Inc. | Card vaulting, payment processing, fraud screening | United States (with global subprocessors) |
| Cloudflare, Inc. | Hosting (Pages, Workers), CDN, edge storage (R2), database (D1), DDoS protection | United States |
| Resend (Resend.com) | Transactional and broadcast email delivery | United States |
| Twilio, Inc. | SMS messaging (Sextronica only, when active) | United States |
| Airtable, Inc. | Form-intake storage, internal records | United States |
| Adobe | Production/design tooling (no end-user data flow) | United States |
We will also disclose information when required by law (subpoena, court order, lawful regulatory request), to enforce our Terms, to protect rights or safety, or in connection with a merger or asset sale (in which case the acquirer will be bound by this Policy or you will be notified).
We do not sell or "share" (in the CCPA/CPRA sense) personal information for cross-context behavioral advertising.
Our processors are primarily in the United States. If you access the Sites from outside the United States, your information will be transferred to and processed in the United States. For transfers from the EEA, UK, or Switzerland, we rely on the European Commission's Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum, as incorporated in each processor's DPA.
See data-retention.md for the full schedule. In summary:
Regardless of where you live, you can write to privacy@rmguniversalbrands.com to ask us to:
For California residents (CCPA/CPRA): you have the additional rights to know the categories and specific pieces of personal information we collect, the right to non-discrimination for exercising your rights, and the right to limit use of sensitive personal information (we don't collect any). To exercise these, write privacy@rmguniversalbrands.com or call [PHONE — toll-free required by CCPA if you have a website]. We do not sell or share your personal information.
For residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Iowa, Tennessee, Indiana, New Jersey, Delaware, Minnesota, Maryland, Rhode Island, and any other state with a comprehensive privacy law: the same access/correction/deletion/portability rights apply through the same inbox.
For residents of the EEA, UK, or Switzerland: you may lodge a complaint with your supervisory authority. The lead authority for the UK is the Information Commissioner's Office (ico.org.uk).
We respond to verifiable requests within 45 days. If we need an extension, we'll tell you and explain why.
We protect personal information with administrative, technical, and physical safeguards appropriate to its sensitivity, including TLS encryption in transit, encryption at rest by our processors, password hashing, access controls, and the WAF/DDoS protection layer at the Cloudflare edge. No system is perfectly secure, however, and we cannot guarantee absolute security.
If we become aware of a breach affecting your personal information, we will notify you and the appropriate authorities as required by law.
The Sites are not directed to children under 13, and we do not knowingly collect personal information from anyone under 13. Sextronica content and certain AFM promotions (sweepstakes) are limited to users 18 or older.
If you are a parent or guardian and believe your child has provided us personal information, please contact privacy@rmguniversalbrands.com and we will delete it.
See our Cookie Policy for details on what we set, why, and how to control them. Today the Sites use only first-party storage strictly necessary for the features you ask for (Sextronica session token, age-gate affirmation) and the storage used by Stripe Checkout when you initiate a payment. We do not currently run third-party analytics or advertising trackers. If that ever changes, we will update this policy and the Cookie Policy and present a consent banner where the law requires one.
We may update this Policy from time to time. When we do, we'll change the "Last updated" date and, for material changes, notify subscribed users by email or post a notice on the affected Site.
Privacy questions or DSARs: privacy@rmguniversalbrands.com Postal: RMG Universal Brands LLC, 700 Old Dixie Hwy Suite 209, Lake Park, FL 33404, USA Support: Support@RMGUniversal.com
Current as of the "Last updated" date above.
| Subprocessor | Purpose | Region |
|---|---|---|
| Stripe, Inc. | Payments | US |
| Cloudflare, Inc. | Hosting, CDN, edge storage/DB | US |
| Resend | Email delivery | US |
| Twilio, Inc. | SMS (Sextronica, when active) | US |
| Airtable, Inc. | Form-intake records | US |
We will update this list when subprocessors change. Subscribe to changes by emailing privacy@rmguniversalbrands.com.
Sextronica is operated by Sextronica LLC, a separate legal entity from RMG Universal Brands LLC. Sextronica is restricted to users 18 years of age or older. We collect your email and a hashed password to authenticate you, and an optional phone number which we will not use for SMS without separate express written consent. If/when SMS becomes active, separate opt-in language under TCPA will be presented before any message is sent. Founder member bottle numbers and membership tier are stored alongside your account.
America First Music is a division of RMG Music Group LLC. AFM merch transactions are processed by Stripe. AFM giveaways, when active, will collect name, email, phone, age, and shipping address only from participants who affirm they are 18+ and accept the published Official Giveaway Terms & Conditions and Publicity Release at the point of entry. The AFM giveaway is currently not accepting entries pending finalization of those Official Rules and counsel review of state-by-state sweepstakes requirements.
APUSA is operated by RMG Universal Brands LLC. Inquiry submissions are stored in Airtable and used only to respond to you. We do not add you to any mailing list from the inquiry form. APUSA discusses topics of mental health, addiction, and trauma; the inquiry form requires you to affirm you are 13 or older. If you are under 13, please ask a parent or guardian to contact us on your behalf.
The RMG Universal umbrella site is operated by RMG Universal Brands LLC. RMG Weekly will be an opt-in newsletter when launched; every message will include a one-click unsubscribe link and the sender's postal address per CAN-SPAM.
Drink Sonicated is operated by Sonicated LLC, a separate legal entity. The Drink Sonicated surface is not currently collecting personal information; when it goes live, this addendum will be updated with the specific data flows.
These sites are not currently active for collection of personal information. When they launch, this Appendix will be updated with the specific data flows, the controlling entity, and any brand-level addendum will be linked from the site footer.